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Date posted
February 18, 2019
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Position: Marketing Manager

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Marketing Manager


 The Marketing Manager, North America, will be responsible for the design, implementation and execution of field marketing campaigns in North America. She or he will work closely with the President of North America, industry team leads and the Marketing Lead to promote brand awareness, lead generation and up-sell opportunities.

Key Responsibilities

  • Maintain culture and brand consistency across localized campaigns
  • Develop robust knowledge of our target markets and SaaS solutions
  • Research, plan and execute multi-channel marketing campaigns in North America
  • Collaborate with the corporate marketing team to develop localized content for email, social media and the blog/website
  • Develop relationships with journalists, bloggers and publications in oil & gas, water and healthcare for PR/advertising opportunities
  • Optimize our presence at trade shows and conferences by managing bookings, logistics, marketing material and campaigns to drive leads and engagement
  • Source and produce testimonials, case studies and thought leadership content
  • Monitor industry trends and competitor activities
  • Manage local expenses and report on field marketing activities

Personal Characteristics

  • Strong communication skills and attention to detail
  • Agile and collaborative mindset
  • Ability to manage competing priorities and tight turnarounds
  • Positive energy and enjoys being part of a global team
  • Willingness to learn and grow